Structured data (schema.org / JSON-LD) allows Google to understand the content of your pages and display rich snippets in search results: star ratings, product prices, expandable FAQs, breadcrumbs, event dates. These enhancements significantly increase CTR.

JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for implementing structured data. It integrates into a

💡 Practical examples

Example 1: FAQ schema for a service page {"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is the delivery time?","acceptedAnswer":{"@type":"Answer","text":"Delivery in 24-48 business hours."}}]} — Each expandable FAQ in Google generates additional clicks.
Example 2: Product schema with rating Add an AggregateRating with ratingValue (e.g. 4.7), reviewCount (e.g. 234) and the price. Google displays yellow stars below your result. Condition: reviews must be genuine and on your page.
Example 3: validate your schema with Google Rich Results Test After implementation, test at https://search.google.com/test/rich-results. The tool detects errors and previews the rich snippet. An error in the JSON-LD prevents the rich snippet from displaying.