Using the correct image sizes is essential for a professional look on social media. Poorly sized images can appear blurry, cropped or distorted. Each platform has its own standards, and following them improves visibility, engagement and content quality.
How it works
Social platforms automatically resize images, but this often reduces quality or crops important elements. Using recommended sizes ensures better control of your visuals. The most common formats are square (1:1), portrait (4:5 or 9:16), and landscape (16:9). Proper optimization also prevents excessive compression.
📐 Formula
Ratio = Width / Height | 1080 × 1080 = 1:1 | 1080 × 1920 = 9:16
📊 Reference table
| Platform | Type | Dimensions | Format |
|---|---|---|---|
| Pin | 1000 × 1500 px | Vertical 2:3 | |
| Profile | 165 × 165 px | Square | |
| Profile | 170 × 170 px | Square | |
| Cover | 820 × 312 px | Landscape | |
| Post | 1200 × 630 px | Landscape | |
| Story | 1080 × 1920 px | Vertical | |
| Profile | 320 × 320 px | Square | |
| Post | 1080 × 1080 px | Square | |
| Portrait | 1080 × 1350 px | 4:5 | |
| Story/Reel | 1080 × 1920 px | 9:16 | |
| Profile | 400 × 400 px | Square | |
| Cover | 1584 × 396 px | Landscape | |
| Post | 520 × 320 px | Landscape | |
| X (Twitter) | Profile | 400 × 400 px | Square |
| X (Twitter) | Cover | 1500 × 500 px | Landscape |
| X (Twitter) | Post | 1024 × 512 px | Landscape |
| YouTube | Profile | 800 × 800 px | Square |
| YouTube | Thumbnail | 1280 × 720 px | 16:9 |
| YouTube | Cover | 2048 × 1152 px | 16:9 |
| TikTok | Video | 1080 × 1920 px | 9:16 |
💡 Practical examples
Example 1: optimize Instagram post
A 1080 × 1350 px post takes more space in the feed than a square one, increasing visibility and engagement.
Example 2: effective YouTube thumbnail
A 1280 × 720 px thumbnail ensures sharp display on all devices. Poor sizing reduces click-through rate.
Example 3: avoid blurry Facebook images
Small images get stretched by Facebook. Using 1200 × 630 px ensures a clean and professional result.